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Highlights from the show to be added to Prime Video on TVs, tablets and mobile devices
Las Vegas’s music world will have more reasons to arrive early next year, as the Academy of Country Music Awards moves from CBS to Amazon Prime Video in 2021.
According to a joint statement by Amazon and the academy, there are no changes planned to the awards show schedule. The academy will still be telecast on CBS in April, the same month as the Academy of Country Music Awards held each year in Las Vegas.
“Amazon Prime Video’s investment in expanding the scope and impact of the Academy of Country Music Awards creates exciting opportunities to take our show to fans and artists across the globe,” academy CEO Bob Romeo said.
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The US retailer Amazon has invested $1bn into Amazon Studios and is playing a bigger role in film and television as it competes with deep-pocketed Netflix for consumer attention.
“We’re excited to help transform a beloved American broadcast event into a global prime time television program for Amazon Prime members,” said Matt Bean, Amazon’s vice-president of global television.
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Romeo told the Wall Street Journal last month that Amazon had bought the rights to show the ACM awards in an eight-year deal for $50m.
TV rights are always controversial, with viewers complaining about time restrictions for commercials and rights packages so cheap for TV networks that it is difficult to lose revenue from advertising.
According to Deadline, the television rights to the musical awards show will not be available until after 2019.
Last year’s ACM awards had an average rating of 4.5 among adults in the 18-49 demographic most important to advertisers, according to Nielsen, down 19% from the previous year’s show.